Friendly C Face Value

As I was flipping though my season ticket pack this evening, I noticed that the face value of Friendly C is nearly 38% higher than all the other matches.  What could this mean?  Is it a way to round off the total package value?  No too basic.  My mind kicked into flights of hyperbolic fantasy.  Maybe MLS was so pleased with the MLS Cup turnout last year that the site will be Seattle again?  Perhaps we should expect Manchester United?  Anyone else have other rampantly speculative and totally unsubstantiated ideas?  Or facts, facts would be okay too.