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This is the MLS Whitecaps Logo as revealed today. What do you think of our northern neighbors symbol?

You can read more about it here

almost 2 years ago Tiny_dave_with_scarf_tiny Dave Clark 39 comments 0 recs  | 

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weak..crisp but boring. not sure why they traded in their waves logo for mountains. however, i was reading that they are going to put a retractable roof on BC place. that will be a fun place to watch the Sounders dominate.

by chinsmd on Jun 8, 2010 12:51 PM PDT reply actions  

Yea BC Place needed a new roof and the stadium wasn’t designed to handle the rain. So they decided on a retractable roof.

by gstommylee on Jun 8, 2010 1:25 PM PDT up reply actions  

Classy!

I think it looks great. It’s modern and minimalist, but still has a bit of a classic vibe to it. I like a logo that looks like it could be with the team for 100 years, and this looks like one of those to me.

The wave logo is so ’90s looking…

by walkie on Jun 8, 2010 12:59 PM PDT reply actions   1 recs

it looks too much like the rapids’ logo. it’s not terrible, though.

by murmur000 on Jun 8, 2010 1:01 PM PDT reply actions  

Caps fan here..a respectful hello! ;-)

I love it.

As a long time Caps fan, its fine with me.

The bottom blue symbolizing where the mountains meet the water is cool too.

BTW…sorry Sounder fans. I am looking forward to the great rivalry games, but it wont be that easy at the new BC Place.

This city has a long and successful history of winning. Giving Bob Lenarduzzi the ability to actually have a budget big enough to sign the players he can is almost not fair. The youth they already have will help too.

It won’t be easy points…well…maybe the first year while they find their way. But don’t be surprised by a quick rise up the ranks…echoing the Sounders path.

Or even surpassing it.

They are also things he plans to change.

"I'm not going to talk next year, I can already tell you that, on the morning of games," Luongo said. "Sometimes, I just think some of the questions are a bit absurd. It's just something you don't need on game day. You want to be focused on the game and stopping the puck." J.Botch' 05/14/10

by vancitydan on Jun 8, 2010 4:17 PM PDT up reply actions  

Welcome Vancitydan,

Your team has a great logo.

by gstommylee on Jun 8, 2010 4:48 PM PDT up reply actions  

Lines are clean, but it seems a little off

I think the type looks too busy and the “V’s” look elementary (maybe due to the crammed text)

by illwillbli on Jun 8, 2010 1:41 PM PDT reply actions  

I got no issues

I love those Helvetica-esque fonts and like the minimalism. Don’t know that I’m in love graphically, but I think too little is better than too much. I’m more curious to see what Portland does. I actually like their crest.

It does remind me a little of this, though:

Because if it's not Love | Then it's the bomb ... | That will bring us together

by Jeremiah Oshan on Jun 8, 2010 1:54 PM PDT reply actions  

What's "this" ?

Guessing it’s a Bundesliga side?

by 108Ultra on Jun 8, 2010 3:30 PM PDT up reply actions  

That looks like the Weyerhauser logo ( a NW timber company…which is appropriate, right? )

They are also things he plans to change.

"I'm not going to talk next year, I can already tell you that, on the morning of games," Luongo said. "Sometimes, I just think some of the questions are a bit absurd. It's just something you don't need on game day. You want to be focused on the game and stopping the puck." J.Botch' 05/14/10

by vancitydan on Jun 8, 2010 4:18 PM PDT up reply actions  

It is...

The German National Team logo.

As for the Whitecaps logo, I really like it. Its clean, sharp and classic. I prefer that than some waves or something that seems “cheesy.” It could last them a long time, its nice.

by SounderEvertonRomaFan on Jun 8, 2010 5:38 PM PDT up reply actions  

Looks like a Mars lander to me

Triangular body with legs to the side. Notify Orson Welles or David Bowie.

by 108Ultra on Jun 8, 2010 3:33 PM PDT reply actions  

I think I’d like the Whitecaps logo more if they chopped off everything under “WHITECAPS”….

by majora999 on Jun 8, 2010 6:20 PM PDT reply actions  

Then the logo wouldn’t really represent Vancouver very well. There more to the city then its mountains

by gstommylee on Jun 8, 2010 7:07 PM PDT up reply actions  

but it would look better... imo

it’s sounds like a lot of people like it and a lot of people hate it. to me (although I know what it’s suppose to represent) right now all it is are 3 diamonds layered with the bottom half a different color….. and by just having the top half it still represents whitecaps. As long as the whitecaps fans like it my opinion means nothing… but I think it could be a lot better than this.

by majora999 on Jun 8, 2010 8:03 PM PDT up reply actions  

Sorry but i disagree. If you go watch the brand launch video, they explain how the original Vancouver soccer team got to be known as the Whitecaps

by gstommylee on Jun 8, 2010 8:25 PM PDT up reply actions  

That's cool

I did see a the video and like I said I see what they are going for… but to me this doesn’t pull that off well.

As long as the whitecaps fans like it that’s all that really matters.

by majora999 on Jun 8, 2010 9:07 PM PDT up reply actions  

I like it

Simple and clean. Has V (Vancouver) imposed on a W (Whitecaps) on the bottom.

Vancouver has a great (winning) soccer history, and this franchise can trace it’s roots back to the NASL team. Going to be a cool addition to the league.

by PeterJH on Jun 8, 2010 6:40 PM PDT reply actions  

Just out of curiosity… why do a lot of MLS teams have “FC”? It’s not a football club, it’s a soccer club. I get that it’s cool, euro-sounding, but we call it soccer. Sounders SC. Whitecaps SC. Toronto SC. I dunno, just kinda one of those things I guess.

Don’t get me started on “Real” Salt Lake…

As far as the logo, I like it. Simple yet classic.

by Karl Selvig on Jun 8, 2010 9:03 PM PDT reply actions   1 recs

It's a worldwide phenomena

they don’t call it soccer in Italy, but they still have FCs.

Because if it's not Love | Then it's the bomb ... | That will bring us together

by Jeremiah Oshan on Jun 8, 2010 9:56 PM PDT up reply actions  

I don’t think Italy has FCs… Serie A just pretty much goes by city names…

by Karl Selvig on Jun 8, 2010 11:17 PM PDT up reply actions  

except AC Milan = Associazione Calcio. Calcio = soccer in Italian. But moving on…

by Karl Selvig on Jun 8, 2010 11:18 PM PDT up reply actions  

Juventes F.C.

Football Club Internazionale Milano, Genoa Cricket and Football Club, Torino Football Club, Bologna Football Club 1909. just fyi

Because if it's not Love | Then it's the bomb ... | That will bring us together

by Jeremiah Oshan on Jun 9, 2010 12:01 AM PDT up reply actions  

That said

I wouldn’t mind seeing SCs.

Because if it's not Love | Then it's the bomb ... | That will bring us together

by Jeremiah Oshan on Jun 9, 2010 12:22 AM PDT up reply actions  

I like the FC designation myself.

Its a worldwide game with worldwide brands.

Using the FC term just puts our clubs into the rest of that world market.

Whitecaps FC is fine with me.

I get what you guys are saying about the SC thing though. I just think that you want other clubs around the world ( and their fans )…not giggling at the “soccer” name that they find funny already.

by vancitydan on Jun 9, 2010 3:23 PM PDT up reply actions  

I'm with you.

It’s ‘soccer’ here. Why should we run from it? We make the sport our own, American. I bet in 10 years every MLS club loses the ‘FC’ including the Sounders.

I like the Vancouver logo, too.

by jamesington on Jun 8, 2010 10:47 PM PDT up reply actions  

Clean and classy. I like it.

Perhaps a little too simple, but that’s just the contrarian in me.

Karma police, arrest this man.

by wyte_lightning on Jun 8, 2010 9:06 PM PDT reply actions  

Maybe it's just the shape that's throwing me off

But I can’t get into it. It’s not a shield like every other team. The colors are fine, just the shape is bothering me.

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Jun 8, 2010 10:11 PM PDT reply actions  

Theirs > Ours, IMO.
The Space Needle is just..ugh

proud 4th line advocate
ECS Member

by iced on Jun 8, 2010 10:36 PM PDT reply actions  

I liked the space needle in our logo.

by gstommylee on Jun 9, 2010 8:13 AM PDT up reply actions  

Yawn! What was the question again?

Never mind. It really doesn’t matter to me.

by Coug1990 on Jun 8, 2010 10:49 PM PDT reply actions  

It strikes me as a little too modern, a little too harsh, a little too much hard lines. I know you can’t “create” history with a logo, but so many of the MLS logos are either uninspired (Quakes, or, holy heck: Wizards) or way too “modern” with color choices and design elements: Rapids, Dynamo, Dallas, SSFC. That said, I like Philly a lot, because it strikes me as somehow more ‘in tune’ with classic English club logos. Something about it… same with TFC, although their harsh lines also put them a bit in the ‘too modern’ camp. I guess I’m a sucker for all the intricacies and timeless look of those in the English pyramid, but maybe in 30, 50, 100 years the Sounders logo will look authentic, vintage and historic as well?

by Nick_in_Seattle on Jun 9, 2010 1:40 PM PDT reply actions  

The only way to look timeless without looking cheap

Is to be around for 100 years

I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart

by Dave Clark on Jun 9, 2010 3:17 PM PDT up reply actions  

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