By including CCL and Open Cup tickets in a season ticket package, the club gives the fans a reason to go to those matches. By not including them, the club is making it imminently clear that the games hardly matter, that the tournaments are extraneous the rest of the season, and that there's little reason for their most committed fans to attend. How can we expect fans to care about cup competitions when the club sends the message that they're not important?

There are practical reasons for MLS clubs to invite teams with massive fan bases and big names to the States for a tour of friendlies; but the longer theses games are given precedence over tournaments that should mean something, the harder it will be to build interest in those tournaments. Dave thinks clubs should start giving the fans a reason to pay attention.