I think this is something that gets overlooked. This ownership and front office already knew how to run the 25th’ most valuable sports franchise in the world, making the Sounders thing relatively easy. Obviously much more goes into it (the Kraft organization has made that clear) but this organization didn’t treat soccer like a side project. They made Soccer a shared priority, and people treated it as such.

I’m kind of disappointed they don’t sell cross-branded Seahawks-Sounders merch in the team store.