Arlo White Exit Interview, Part 1: Ex-Sounders Broadcaster Bids Farewell
When news first broke that NBC was pursuing Arlo White to be their soccer play-by-play voice for the upcoming season, many of us were in denial. By the time it was formally announced on Wednesday, it made perfect sense: This was a chance of a lifetime.
But whether or not Seattle Sounders fans could understand the move, it doesn't mean it hurt any less. In just two years, White had become a huge part of the Sounders community and whoever replaces him will have huge shoes to fill.
At least part of what endeared White to us was his accessibility. True to that, White granted Sounder at Heart an extensive interview on Wednesday that we've decided to present in Q&A format. This is Part 1. Part 2 is here. Part 3 (yes, there's three parts) will be released on Friday morning.
Before our interview, though, we had to exchange several emails. The thing that struck me was that his email signature still read "Broadcaster, Seattle Sounders FC." That observation prompted my first question:
Question: Do you feel this job has defined you as a professional?
Arlo: It's an interesting question. I would imagine that for the foreseeable future, at least until a replacement is announced, I will still be regarded as the Sounders announcer. In terms of it defining my career, there's no question about it.
We've come a long way in two years. It's incredible really. I joined the club at just the right time. I had done all my research on it. As I've said repeatedly, there were a lot of raised eyebrows back home from my friends with the BBC. You have to remember I was on national radio for nine years and I had my own show. I was at Premier League games every week and was talking to the biggest names in UK/EPL soccer. A lot of people questioned what I was doing.
But I had done my research and and knew how big of a deal the Sounders were in the city of Seattle and how big a splash they had made in Major League Soccer. Coming for the two games I did in the first season just reinforced that. I knew that if I did the job well, was diligent, worked hard and took all my work ethic that had proved to be successful in the BBC into this job, that there was a fair chance that I would be good at it and successful at it. I just hoped people enjoyed the work.
What actually happened exceeded all my expectations. I never expected for the feeling and the bond with supporters to be as strong as it was. You can hope, but you never know until you experience it. It's been overwhelming, absolutely overwhelming. It's a wretch, there's no question about it. But it's one of those things where I didn't go looking for the job, the job found me. It was one of only maybe two jobs in the Untied States that would have ever taken me away, but it's happened and I'm massively excited about it. I'm humbled by it. But the environment that we all created together in Seattle made it all possible and I'm looking forward to coming back. And to an environment where I'll be welcomed is the icing on the cake. I just hope we get to have as many Sounders games as possible.
Q: Was one of those other jobs that would have torn you away calling NFL games for ESPN or something?
Arlo: (Laughs) No, no I have absolutely no ambitions to be a NFL announcer. If there's any goodwill that I may have built up with any audience, it would soon shatter in three minutes of the first quarter. The NFL was wonderful to do for the BBC, and it may happen again in the future, but not for an American audience. I have no aspirations to sully American football broadcasting like that. It's all about the soccer for me.
Q: You seem to have adopted an American lexicon to a pretty healthy degree. I assume you've seen some of the comments about British announcers getting American jobs. Do you have any concerns about bringing yourself to a national audience?
Arlo: I do pay it mind. You have to take everything into account. I adopted a certain style in Seattle, and NBC and Major League Soccer have been impressed enough to call me into this national job. Unless told otherwise, I would assume that the style I adopted with the Sounders is the kind of thing they are after.
Now what people need to remember is that my assimilation with U.S. culture happened an awfully long time ago. I first came over here -- and this is what first sparked my fascination with the country -- in 1986 when I was 13. I spent two weeks with my family in Chicago, went to various sporting events. I think I've betrayed a fondness for the Bears in the past. I was always following American sports, staying up late at night listening to the Armed Forces Radio and Television Service broadcasting out of Germany, so I'm familiar with American culture and American language.
When it comes to soccer/football, there was always going to be a bit of a jarring because there's a language of the game that I understand. There's a certain softening that I needed to use to adapt to an American audience. I'll still say "nil," I'll rarely say nothing. I wouldn't say outside back; to me they are a fullback. When I did NFL for the BBC, I didn't call the quarterback a throwing back. I didn't change the name of the position.
There's a key reason for that, and it's something some Brits don't get. Even on Twitter tonight, I was calling it soccer and Brit followers have said "but you know it's called football, right?" Well, there's a reason we call it soccer. Here football is NFL, gridiron, college, high school. You can sometimes stand by your guns, and say I'm not going to call it soccer, but you're being employed by an American team to broadcast to an American audience. So, adjust accordingly. I think it showed my desire to assimilate and I didn't have any problem calling it soccer whatsoever.
Q: How do you adjust your style for a national audience and finding that balance between being excited, but also not betraying some obvious bias?
Arlo: That's where my experience with the BBC will hold me in great stead. The watch words at the "Beeb" as we called it, objectivity, unbiased, neutral, that sort of national broadcasting ethos was what I was brought through with. To flip it around, to become a quasi-partisan broadcaster, was something that I had to learn.
If you listen to the earlier games, I was probably more pro-Sounders in 2011 than I was in 2010. But had I gone through to 2012, I still would have called an opposition goal with excitement and with emphasis because a goal is a key moment in any soccer match. I would never have just talked through a goal just because it was the opposition who scored it. A goal is too important and too significant to just pass off even if it is the opposition that had scored it.
Going to NBC is going back to national for me. So that's where that background of neutrality and that sort of well of neutrality will be dipped into again. And it's a change of mindset, but it's a change in mindset that was initially instilled in me during the first nine years of my broadcasting career, so I don't see any problems with that to be honest with you.
Q: Would you say that at this point in your broadcasting career that you are a Sounders fan?
Arlo: Because I'm joining a national broadcasting organization, for me to declare my undying love and passion for a certain team, on that level, it wouldn't really be the smartest thing. But I have displayed a passion for the club over the two years that I was in Seattle and the people have got to know me well enough that I'm not a phony and I'm not an actor. I had a tremendous amount of passion for the club and I believed in everything that the club was doing. I will always be tremendously fond of the club and its fans and everything it means to the city, the stadium, the staff, the players, the coaching staff, the journalists, the bloggers, the fans and everything about it, I will be tremendously fond of.
Now will they be the first score that I look out for? Of course. But will I take that into the booth? No. That's where I have to be a professional and draw the line. Of course, there's always going to be a part of my heart that will always look toward the Sounders.
I did that game for Fox Soccer. It was the one nationally televised game I did, and it was against Vancouver. Lo and behold, Eric Hassli scored that unbelievable goal -- and to this day, I can't believe it wasn't Goal of the Year (Belated congratulations to Darlington Nagbe). I think my reaction to that goal, you can hear inherent in that goal what it is to be a national broadcaster and that is to take joy in a piece of brilliance regardless of who scored it and who it was against. I think that is an example and a sign of things of how it will be next year.
Every broadcaster will have grown up with their players and their teams. You don't' get anymore parochial than English soccer where there are 92-plus professional clubs. You grow up supporting one of them through thick and thin and then suddenly you are a national broadcaster and you may find yourself calling goals against that team. It's part of the game. You grieve the loss after you put the mic down. You have to portray the game as neutrally and unbiased as you can do, and if you can'd do that you'll be found out and won't be in that position very long.
Q: Given what we just said, will it be harder to "call it down the middle" when you are invariably calling a Sounders-Timbers game?
Arlo: I don't mean this in anyway disparaging to the Sounders or their fans, but I have to be brutally honest: I have a job to do. Again, I have to be dispassionate in terms of one team or the other, but still passionate about the game. I actually want to do a Sounders-Timbers game. Last season, they were both on radio, and as much as I love radio and I came from radio, but the opportunity to do a Sounders-Timbers game either on the network or on NBC Sports Network, I welcome it with open arms because it will be a massive occasion and as a broadcaster, that's what you want. I welcome doing that game. I want do that game and I welcome all the complications that come with it.
In Part 2 of our interview, we'll discuss what went into his decision to take the NBC job, the "cult of the American broadcaster" and why pronouncing a player's name correctly is important, as well as some of your questions.
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Here's the thing about the whole football/soccer thing
Both terms are of British origin from the same era when the game was getting off the ground, so they have equal pedigree, and there’s no reason to prefer one or the other on that account. It’s called football. It’s also called soccer.
It's not like we're the only ones that call it soccer either
I don’t understand why it’s pegged as an American thing.
by chrisperry1983 on Dec 1, 2011 7:52 AM PST up reply actions
It's pegged as a "colonies" thing
Just a way for a certain element to look down on people they once ruled and those that feel the only way the sport is ‘true’ is by being as British as possible.
I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart
by Dave Clark on Dec 1, 2011 7:58 AM PST up reply actions 1 recs
The thing is, "soccer" is equally as British as "football"
They invented the term, not us. As Arlo probably said, It comes from the -er slang, which forms words by taking a syllable and adding -er to it. So preggers for pregnant, ruggers for rugby, and soccer for association football.
But yes, a big part of it is just straightforward anti-Americanism. The Australians also call it soccer, but as far as I know, they get a lot less grief about it (they get grief about other stuff). Their team is the Socceroos, after all, not the Footballabies, and it’s not just because the latter name blows.
by CarlosT on Dec 1, 2011 8:12 AM PST up reply actions 8 recs
Oh man. Footballabies. That’s awesome. Although I first read it as Football-babies, like Muppet Babies.
Boo! Tomorrow AM. I want all things now!
by Perrinbar on Dec 1, 2011 8:28 AM PST up reply actions 2 recs
I know this
most people know this
But the origin of the word has nothing to do with why there is an element of self-loathing Americans and arrogant English who use the difference in verbage to shout at American soccer.
I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart
Do they, though?
I’m convinced that ignorance is a large component in this alongside the anti-Americanism.
I didn't know this.
And I’ve been involved with soccer since my youth.
The More You Know.
It's not just Australians.
Canadians, New Zealanders, South Africans, and even traditionally the Irish call it Soccer.
That’s because all of these English speaking countries had or have a more popular alternate form of football. Rugby, Gridiron, Gaelic, and Aussie Rules Footballs are all legitimate football games with histories as long and storied as soccer.
The idea that football means kicking a ball is simply wrong. Of all the football sports, only soccer has the handball rule. It’s the outlier. Not American or Canadian football. Only Soccer and Gaelic football have a goalie.
All these sports trace to medieval football (aka mob football) which look a lot more like Rugby and Gridiron than Soccer.
I had never heard of Gaelic football before.
It sounds pretty nuts from what I can tell from Wikipedia. I’d watch it.
But why NFL is called football though
Totally out of topic: I am from India, moved here recently. I grew up watching EPL and it makes sense (without reading any wiki) why that the game is called football, since predominently its played with the foot. Back in India we call NFL/equivalent as American football. When I relocated to Seattle 3 years back, I couldn’t understand why NFL is called football. May be I should read some wiki to get the etimology. Its not intutuve for me to call the game where they predominently throws (I still dont understand the nuances of the game. So pardon my ignorance) or holds the ball and runs and calling the game ’foot’ball :|.
Can someone please enlighten me on this?
The quick version is that the NFL wasn't a passing league to start
As an outgrowth from rugby it was a game of running and kicking more than passing at it’s origins, thereby football.
I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart
It's our most popular "football" sport
There are numerous existing football “codes”, from Rugby to Gaelic Football, American Football and Association Football. The most popular one in our country is American Football, so that’s the one we call by the most direct shorthand.
As I understand it, all the “football code” sports derive their common name from the fact that they were played by the lower classes, who would run around, compared to the upper class sports that were enjoyed upon horseback.
I don't remember where I heard this but....
I heard somewhere that years and years ago “Football” was collectively a name given to all ball games played “on foot” as opposed to horseback, such as polo.
The Aristocrats played polo, the Peasants played “football” in all it’s forms.
I get tired
talking about it because the reality is that it’s both. The thing that gets me the most (and maybe it’s in certain parts) I follow lower level teams in England and there are places where they have shops called “-- Soccer Shop” so it’s not like the term isn’t used there. It’s like Dave said, it’s about putting forth English football as a superior product. And much like Right Guard “Anything less would be uncivilized”
by Adam Waltering on Dec 1, 2011 8:09 AM PST up reply actions
It's funny...
Arlo actually got into this very thing and I edited it out. Talks about how the term comes from “association football.” Maybe I should have left it in…
Editor/writer at Sounder at Heart, MLS editor SB Nation. Follow me on Twitter. You'll Never Yacht Alone.
by Jeremiah Oshan on Dec 1, 2011 8:11 AM PST up reply actions
Maybe add in a PS?
The ignorance around this is a pet peeve of mine. As everyone knows, I’m the hyperpurist around here, but that’s precisely what bugs me about the “it’s called football” jibe: the facts don’t back it up. There are plenty of legitimate things to criticize American soccer about; the fact that we use one 1860s British name for the game over another isn’t one of them.
For me, it depends on who I am talking to.
When talking to Americans, I say soccer. When talking to people from other parts of the world, usually football. It’s more about finding common ground and knowing that you are using similar terminology than one term being better than another, or ‘more original.’ It’s the same game with the same rules.
However, even when talking with fellow Americans, I still call players ‘footballers.’ ‘Professional Soccer Players’ just sounds weird to me.
La Vecchia Signora Forever!
I'm pretty much right with you on that
I live outside of the US. I work with quite a few Brits. When I talk to them, I say football (which of course confuses them, since they assume that word coming from my accent always means NFL). If I spoke with them in the USA, I would probably say soccer. Funny thing is that with the Spanish speaking population, I have to say “futbol futbol,” while making a kicking motion, because even when I am speaking Spanish with them and say the word for it in Spanish, they at least half assume I’m talking about the NFL.
But the “footballers” thing… I think that one works out perfectly, because people call NFL guys “football players,” always, and when you say the word to an American, they just assume it to be a British term and therefore about soccer.
You do all the work for us, Honey Badger, and we'll just eat whatever you find.
No. That would be riDQulous.
Couldn’t resist.
by CarlosT on Dec 1, 2011 9:50 AM PST up reply actions 1 recs
You have to say, hats off the the the DQ marketing firm.
That’s some fantastic brand recognition.
Sports.
Yeah, it's an awesome campaign
Bad advertising really sucks, but when it’s done well, it can be fantastic.
This National gig was Arlo's goal all along
That is the sense I get from part one of this interview. His background is being a national announcer and he sounds excited to be getting back to that. Stepping back from my emotions and seeing the bigger picture for him this makes perfect sense. I think that neither he or any of us expected the strength of the bond that has formed. It is a rare thing and something that that Arlo is surely going to miss on the National stage.
I wish Arlo the best and think that American soccer will be the better for him moving to NBC.
by look4wrd on Dec 1, 2011 9:58 AM PST reply actions 1 recs
I agree...
Arlo took a chance coming here and it exceeded all expectations. This is the mark of a true professional. Even though I’m bummed he’s leaving, I believe this is nothing but good for North American soccer as a whole.
The Sounders need the MLS just as much as the MLS needs the Sounders. Both need NBC, and NBC needs Arlo!
Terrible's what it is.
-Big George
by Stacius on Dec 1, 2011 10:24 AM PST via mobile up reply actions
Maybe
I don’t know if this will be in part 2, but the interviews he gave to the papers he played down the idea that he was just hoping move the national broadcasting. Who knows what his real intent, but he said this wasn’t his original plan at all.
I don't know what his real intent was...
But I did an interview with him last year where he seemed to indicate that any ambitious broadcaster would want to be national. I don’t think that means he looked at this as a stepping stone, but the desire was clearly there.
Editor/writer at Sounder at Heart, MLS editor SB Nation. Follow me on Twitter. You'll Never Yacht Alone.
by Jeremiah Oshan on Dec 1, 2011 10:30 AM PST up reply actions
Here's what he said last year:
S@H: When you were hired, were you thinking that you’d just see how it goes or was it more of a move where you figured you’d be here for the foreseeable future?
AW: The latter. It was one of those things where you think to yourself this is where I want to spend the next few years unless something happens. It is a complicated situation, as modern life is when you have two incomes in families and both partners are professionals (his wife is an account executive and lives in England with their twin daughters). How do you get a situation where one career is deemed more important? That’s where compromise comes into it and that’s where we’re headed, which is great and we’re working on a solution. Hopefully this will be where I am for a few years and that would be tremendous for my career, for my family and hopefully I get to follow this team, who will at some stage in the next few years certainly win a championship and I’d love to be a part of that.
Editor/writer at Sounder at Heart, MLS editor SB Nation. Follow me on Twitter. You'll Never Yacht Alone.
by Jeremiah Oshan on Dec 1, 2011 10:41 AM PST up reply actions
I don't know if that was his goal
Jeremiah and I were chatting last night and if you think about it NBC is one of the world’s most respected sports brands. Leaving the team for the BBC, for SkySports/GlobalFox, ABC/ESPN or NBC makes sense.
National gig on FoxSoccer? or GolTV? or CBSCollegeSports? probably not.
I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart
by Dave Clark on Dec 1, 2011 10:32 AM PST up reply actions 3 recs
Arlo was on with the Gas Man on KJR last night and said pretty much the same thing.
Seattle was the best gig in American Soccer broadcasting, but that was before NBC came along. Its hard to compete with that.
"The fans are excited. And the stadium, well, it ignites with explosion."
Maybe not an overt goal
But he must have been open to the idea sometime in the future when he signed up for the Sounders. And totally agree that the NBC gig may be the cherry on top of American soccer broadcasting. In a way it is somewhat similar to the Sounders opportunity when Arlo came here in that it is a new situation with the chance and likelihood that with hard work and integrity can grow into something special.
I feel like I saw during the season
That Arlo’s family had moved to Seattle and bought a house? I could be completely mistaken, but any idea if he will still be calling Seattle home and basing himself out of here or moving more to LA or New York, the hubs for all things media?
The family moved out for a couple months in the summer
but did not move permanently. Last night with Gas on KJR he said that he will be living in suburban NYC which will make seeing family much easier.
I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart
Glad seeing his family will be easier
Can’t imagine how hard it would be to be that seperated from your kids.
As a cynic
Even though I like and respect Arlo, there is still the unanswered question, why didn’t he do both, honor the last year on his contract, and add NBC if they wanted him, like JP does with Philly, like numerous announcers in other sports from Jon Miller, Marv Albert, and many before them have done — stay loyal and work for their local team, and do national broadcasts. Did NBC insist he quit us, or did they just not care? Seems odd.
Was there no scenario that would have worked?
Sounders may not have wanted Arlo part-time
Sometimes it is best to just figure out your next step rather than clinging to the past.
Yeah, thats one possibility
I was more looking for those in the know who originally posed the possibility to follow up. A bit of speculation last week he would do both, or could do both, all just died this week without further comment. Did Sounders offer that, did he refuse, was there consensus, was it never talked about, did NBC veto it, did NBC consider it then refuse, all these types of questions.
by luckystriker on Dec 1, 2011 12:53 PM PST up reply actions
It would have been an insane amount of work
45 MLS games + 4 USMNT games for NBC alone. Then of course he’d have the 34 Sounders games (with some overlap).
For him to do both jobs full time would be exhausting. It’s better for him to focus on one, and it’s better for us to have a full time replacement.
He's also calling Olympic Soccer in 2012
I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart
Remember there are more parts of interview to come...
That said, he essentially alluded to the idea that neither party was really interested in having him part time. There will be 46 MLS games, four USMNT games and the Olympics. Arlo is going to be even busier with NBC than he was just doing the Sounders.
Editor/writer at Sounder at Heart, MLS editor SB Nation. Follow me on Twitter. You'll Never Yacht Alone.
by Jeremiah Oshan on Dec 1, 2011 1:10 PM PST up reply actions
Yes, he revealed that there will be MORE games than originally stated
and one of those will be on NBC, not NBCSports
I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart
Maybe Seattle got a Beckham type deal.
When AC Milan wanted Beckham for the rest of their season they threw in a Friendly against the Galaxy as part of the loan extension deal.
Seattle gets a free national tv spotlight as part of the bargain to release Arlo from his contract! :)
"The fans are excited. And the stadium, well, it ignites with explosion."
JP doesn't do every single FSC game
They have a rotation probably to get around his other commitements. I’m guessing NBC wants Arlo for every single game.
"The fans are excited. And the stadium, well, it ignites with explosion."
Guess that just shows how much they wanted him.
Again kudos to him, he earned it. And I think our ownership deserves a big thanks for letting him go, I hope they were compensated somehow, a contracts a contract, or used to be.
very good interview
JO, you make it look easy and it’s not. Excellent line of questioning and a fair bit of transcription to get through and make readable. I look forward to part two.
Some of Arlo’s responses brought a tear to me eye. He’s got massive shows to fill.
Sounders deserve
a boatload, nay a yacht load,of allocation money for Arlo.
Recessionproof since 2009.
by 253Sounder on Dec 1, 2011 2:06 PM PST reply actions 2 recs

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