Coca-Cola claims to be the first food-and-beverage company to have signed the World Economic Forum Partnering Against Corruption Initiative, whose "mission is to develop multi-industry principles and practices that will result in a competitive, level playing field, based on integrity, fairness and ethical conduct."

Visa said it recognizes "our responsibility to maintain the highest possible ethical and professional standards" and that it is "committed to working with partners who share our principles and values."

Except when it comes to soccer, apparently.