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Champions League TV Ratings Nearly Double to 1.8

Lionel Messi and his Barcelona won the UEFA Champions League trophy. Not enough Americans watched their brilliant performance.

Many soccer fans fantasize that there is a huge amount of untapped viewers of the sport. They point to the great ratings that the World Cup gets and proclaim "see! MLS should be getting more viewers" and while they may be right on the surface, the ratings for the Champions League Final between Barcelona and Manchester United in the USA weren't that good. The national number is a preliminary 1.8. This match was on a broadcast station available in 100% of households and did not double the typical 1.0 of the MLS Cup Final despite having the two best teams in the world playing for the most significant international club trophy.

There were some bright spots. It shouldn't surprise people here that Seattle had a strongish 2.9 rating/10 share, good for 2nd in the USA. DC was #1 with a 3.3 while New York, Providence, Los Angeles and Austin round out the top 5. For comparison the Seattle Sounders v Portland Timbers match on ESPN (that's cable only folks, lower penetration) got a 3.0 in Seattle.

In the end, for this sport to succeed as a business, for Major League Soccer to expand its limited salary cap it is going to have to get TV ratings for its Finals that compete with a random run-of-the-mill midday Saturday baseball game on Fox. That's a 2.7 this year, 1.7 last. Sure the soccer diehards will watch, we always will. But the current financial structure of the league already captures that. If we want the League to do more, for the sport to be more, a simple thing needs to happen - people need to watch this sport that we love, a lot more of them.

We should expect a full press release from Fox some time today, as the source data was from one of their official twitter accounts. That will be included when it is made public.

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I had some friends who were going to come over

but they aren’t particularly big soccer fans and opted for the first nice weekend day we’ve had all year.

by TheTank123 on May 31, 2011 8:59 AM PDT reply actions  

Its easy to look at numbers like this and see the justification

for lack of highlights/coverage on Sportscenter and the like.

People recently have jumped on this “soccer is more popular than hockey” bandwagon because of attendance figures, but how do they compare ratings wise?

by B-Lot tailgater on May 31, 2011 9:04 AM PDT reply actions  

The whole "soccer more popular than hockey" things is kinda silly

NHL teams have a $65M-ish salary cap. That more than most EPL teams spend. There is so much more money flowing into the NHL right now that it makes no sense to really compare them to MLS.

That said, MLS is growing in popularity. I don’t think we need to pick these fights.

Editor/writer at Sounder at Heart, MLS editor SB Nation. Follow me on Twitter

by Jeremiah Oshan on May 31, 2011 9:13 AM PDT up reply actions  

I wasn't picking any fights

Just curious what kind of numbers NHL games get, I honestly have no idea. I have to assume they are much higher, because like you said, the league generates tons more revenue.

Bringing it back to soccer/MLS, what have the ratings trends been over the past 5 years? Does anyone have those figures handy?

Also, what kind of jump did the UCL Final see in the USA ratings when it moved from Wednesday to Saturday?

by B-Lot tailgater on May 31, 2011 9:25 AM PDT up reply actions  

UCL was on FSC when it was on Wed, so those numbers have little meaning

MLS on ESPN is trending up this year, but only at the margins. MLS on FSC is stable. MLS Cup Final is stable with only the most recent year being down.

I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart

by Dave Clark on May 31, 2011 9:40 AM PDT up reply actions  

In comparison

Game 7 of the Bruins/Lightning just got a 2.2 rating, the highest ever for a non-Stanley Cup Final game on VERSUS, and the sixth most watched game ever on the network.

NBC’s coverage of playoff games has been averaging a 1.4 for random playoff games.

And the Sharks/Canucks series on VERSUS was averaging a .74 rating.

by agtk on May 31, 2011 9:30 AM PDT up reply actions  

Comcast/NBC just gave the NHL 200M$ per year

MLS/SUM get ~25M$ from every tv partner.

I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart

by Dave Clark on May 31, 2011 9:42 AM PDT up reply actions  

Which includes national team games

World Cup rights, other stuff

I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart

by Dave Clark on May 31, 2011 9:42 AM PDT up reply actions  

ouch.

Unofficial Sounder Fan Club President - South Dakota Division

by JWAY on May 31, 2011 9:43 AM PDT up reply actions  

On the business side, something key has to be ad time per broadcast.

Once the game starts, you have, at most, ~10mins at halftime. This doesn’t cut it in comparison to other sports, where there are multiple TV timeouts. I’d be interested to know just how much different the ad time/broadcast is.

by agtk on May 31, 2011 9:49 AM PDT up reply actions  

Don't see why they can't add TV timeouts

before throw-ins, goal kicks, corners, etc. Works for the NBA and NHL.

by Philip Mueller on May 31, 2011 10:24 AM PDT up reply actions  

I've seen them try this before

And it infuriated the hell out of me. They’ll always miss some of the game no matter how well they try and time it. All this was pre-1994 World Cup where they were experimenting with commercial breaks so its all a pretty hazy memory for me.

by Dizzo on May 31, 2011 11:54 AM PDT up reply actions  

you will mind...

…when pressure wins your side a key corner, the defense is barely able to stand and they get a free timeout. Would be easy to say this won’t happen, except that it happens in every sport that has TV timeouts.

by jayw913 on May 31, 2011 12:32 PM PDT up reply actions  

Worth it

if it means more ad revenue (i.e. more $ for salaries and more TV exposure).

And anyway the same hypothetical scenario would be to our benefit when defending a corner, so it evens out.

Bottom line, every other sport manages to do it, it wouldn’t be the end of the world.

by Philip Mueller on May 31, 2011 12:47 PM PDT up reply actions  

Wait what?

you were serious?

by agtk on May 31, 2011 12:48 PM PDT up reply actions   1 recs

Sure TV timeouts are annoying, but

sports is a business and you gotta do what you gotta do. A league minimum salary of $42k ($32.6k for some) is shameful and no way to grow the sport.

by Philip Mueller on May 31, 2011 12:54 PM PDT up reply actions  

disagree on the TOs. Steps must be taken to raise MLS’ overall profile and certainly player salaries, but it’s going to take more creative solutions.

The steps taken to “Americanize” soccer at the MLS launch all went flat. They’ve been successful in growing lately by not following the trad model of US sports.

With the most engaged fans of any American pro league, I would think that the creative front office finds ways to market to fans off TV that might even offer better ROI for an advertiser than TV ads.

by jayw913 on May 31, 2011 1:19 PM PDT up reply actions  

In soccer TV timeouts would not just be annoying

they would completely change the game. Is the game-clock supposed to keep running while TV viewers check out? Who determines when there is going to be one, and when a team is allowed to have a fast restart?

Not to mention, it would kill support amongst the most dedicated fans. It just wouldn’t work. There are plenty of other smarter ways to make money.

by agtk on May 31, 2011 2:32 PM PDT up reply actions  

I'm sure there are plenty of minor league baseball players who would love to make $32K

Salaries will increase as revenues gradually increase. There’s nothing shameful about making $32K playing a sport in a league that’s not even top 10 in the world.

The way to grow the sport is to gradually attract more fans, not to artificially jack up salaries.

by ubelmann on May 31, 2011 2:33 PM PDT up reply actions  

The M in MLS is supposed to stand for major not minor.

The shame is on the league not the players obviously. It’s great that we have players willing to work for the love of the game rather than money, but attracting more fans requires attracting more talented young American HS and college players to go pro instead of becoming an engineers or auto mechanics. You can’t support a family on $32,600 a year in Seattle.

Obviously more ads aren’t any sort of panacea, but it would probably help, and would be doable (add more extra time on the end if you don’t want to stop the clock). All I’m saying is MLS should explore all options and not rule anything out.

by Philip Mueller on May 31, 2011 3:19 PM PDT up reply actions  

I could live in a world where athletes chose to become engineers or auto mechanics...

…rather than soccer players. Frankly, my life benefits more from engineers and auto mechanics than it does from spectator sports. There’s nothing shameful about a league paying players $32K/year to play soccer, either.

The “Major” in MLS is marketing, not reality. Reality is that in the grand scheme of things, MLS is just not major in the way that American baseball, football, basketball, and hockey leagues are. We’re not even the top league in our continent (by a longshot.) And that’s not something that we should be ashamed of. We tried buying up All-Star teams with lots of money in the past and that turned out to be an unsustainable way of life. The league is getting better and better year by year, and there’s no need to make a short-term cash grab by inserting unnecessary commercial breaks when it puts the long-term success of the league in jeopardy. As the league gets better and earns fans slowly, the money will come.

by ubelmann on May 31, 2011 4:38 PM PDT up reply actions   1 recs

I just really don’t think it would be this apocalyptic event. Handegg traditionalists in both the college and NFL spheres felt the same way about instant replay and challenges of officials’ calls, but now it’s just a part of the game. There would be lots of moaning but at the end of the day few fans if any are going to give up on soccer and start watching tennis instead because of a few commercial breaks.

by Philip Mueller on May 31, 2011 8:01 PM PDT up reply actions  

What they'll do...

…is flip the channel from MLS to a soccer game that doesn’t have commercials. MLS would immediately be a directly inferior television experience to every other soccer league on the planet.

by ubelmann on May 31, 2011 8:27 PM PDT up reply actions  

I'm not sure you grasp just how interruptive commercial breaks would be

not to mention the ridicule we’d get from fans and players abroad.

by agtk on May 31, 2011 11:30 PM PDT up reply actions  

By a longshot?

Unless you count South America as part of this continent, this seems off to me. Mexico’s league is better than ours, but we’re at least in the same ballpark.

by Tohoya on May 31, 2011 9:48 PM PDT up reply actions  

That's a pretty big ballpark

An MLS team has never won a competitive game in Mexico. And they’ve beaten us plenty here in the US. I’m comfortable saying that the Mexican Primera is a lot better than MLS right now. I guess I don’t know what “a lot” is, but I guess my point is more just that they are clearly better and there’s no arguing that we’re equals at this point.

by ubelmann on May 31, 2011 10:06 PM PDT up reply actions  

Ads in the middle of the game

That interfere with the game play or the viewers ability to watch the game are not going to help grow the sport. You’ll drive traditionalists away if you interrupt the flow of the game or you’ll drive everyone away when they miss an big goal because a commercial was running.

If you want ads in the middle of the game fine, but not in the form of a commercial. A banner at the bottom of the screen is fine.

by Derek R on May 31, 2011 3:48 PM PDT up reply actions  

No other American sports have a running clock which doesn't stop until halftime

If you put timeouts in, you’re modifying the FIFA Laws, and that’s a non-starter. And I’m pretty sure that big European soccer franchises manage to make money hand over fist without timeouts littering play.

by ubelmann on May 31, 2011 2:29 PM PDT up reply actions  

Nascar?

I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart

by Dave Clark on May 31, 2011 2:46 PM PDT up reply actions  

sport.

:)

Scoreboards, not billboards.
Regular season, not pre-season.

by lysander on May 31, 2011 5:56 PM PDT up reply actions  

You Joke...

But this weekend flipping through the channels I saw a race on FOX doing a picture in picture type ad with the race playing on the right side while ads ran on the left. Only really works with a 40+ inch TV but those aren’t rare these days.

I’m also surprised there isn’t more scroll ads at the bottom like the CNN news ticker, or just a bug like the station ID or score sections in another corner. There seems to be a lot of real estate that could carry ads that isn’t being used because it isn’t the norm in other sports that have time for ad breaks.

by Patrick N on May 31, 2011 10:05 PM PDT up reply actions  

It also has no breaks in action

they just cut away for commercials

I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart

by Dave Clark on Jun 1, 2011 7:31 AM PDT up reply actions  

Yeah, come on

I appreciate the outside-the-box thinking, but this is really a nonstarter. Commercials during soccer games has already failed and I have a hard time imagining it ever coming back. They seem to have found plenty of ways to advertise products during games anyway.

Editor/writer at Sounder at Heart, MLS editor SB Nation. Follow me on Twitter

by Jeremiah Oshan on Jun 1, 2011 8:40 AM PDT up reply actions  

Pointing out that NASCAR action doesn't stop

Is not asking for commercial breaks during soccer

I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart

by Dave Clark on Jun 1, 2011 9:00 AM PDT up reply actions  

As one who's said that

It was never meant to be a comparison of leagues, only the sports in general. Soccer’s audience is far more fractured. The biggest US audience is for the Mexican league. Following that, it’s probably England, then MLS, then ‘other Europe’, then ‘other Latin America,’ (That’s on a week-to-week basis, anyway, not counting event games like this CL final.)

And then there’s the international events. International hockey only gets ratings when the US is in the Olympic Gold Medal Game, preferably against Canada or Russia. In the US, the WC is not the only tourney that can register on the ratings scale, the Euros and Copa America also have.

And then of course exhibitions, where the US can draw and get some degree of TV viewership for friendlies, where that’s more or less impossible in hockey. The two CL finalists will play a friendly in Washington DC in a couple months, and it’s likely to draw 75000 fans and get another couple hundred thousand television viewers.

The only point of that claim is that if it’s true, then it re-frames American Soccer’s challenge into one of soccer market share more than pushing the sport.

But that’s not to say your point here is wrong, it isn’t. Spending the hundreds of millions of dollars to get rosters like the ones on display this weekend in exchange for a 1.8 rating would be a financial disaster. So the answer can’t be throwing money at the problem, or anything you’d think of as a ‘quick fix.’

'Gentlemen' he said,
'I don't need your organization,
I've shined your shoes,
moved your mountains and marked your cards,
but Eden is burning.
Either get ready for elimination,
or else your heart must have the courage,
for the changing of the guards.'

by Sgc on May 31, 2011 11:02 AM PDT up reply actions  

You guys would know better than myself...

How often are games like this played on FOX? Outside of the World Cup, how often do these matches get on FOX/ABC/NBC?

In my simple head, I think to increase ratings, you need to keep putting it out there. It would be interesting if it would have been different had there been an American on the roster…

Unofficial Sounder Fan Club President - South Dakota Division

by JWAY on May 31, 2011 9:04 AM PDT reply actions  

Almost never

FSC, ESPN, GOLTV, and the Spanish stations (Galavision, Telemundo) are basically the only places to watch soccer. The MLS Cup Final has been on ESPN the past few years, after being bumped from ABC.

I bet an American would provide a noticeable boost, as it certainly adds to that intrigue for the casual fan. However, I doubt the boost would be significant. The best bet in the near term is probably Gooch with AC Milan, if he can get into the starting eleven.

by agtk on May 31, 2011 9:14 AM PDT up reply actions  

There would be a difference with an American superstar

Just having an American on either team, who sees maybe 15-25 minutes of action would help, but its going to take an American superstar succeeding at the highest level to really transcend the game.

by B-Lot tailgater on May 31, 2011 9:27 AM PDT up reply actions  

I could see this happening in the near term (3-4 years) with

Holden, Davies, or Agudelo.

Maybe Zak if he decides to switch flags.

by agtk on May 31, 2011 9:40 AM PDT up reply actions  

One of them developing into a superstar player on the highest level?

Agudelo maybe, I would say little to no chance for Holden and Zakuani, and even less chance for Charlie Davies.

by B-Lot tailgater on May 31, 2011 9:59 AM PDT up reply actions  

Does Dempsey qualify

Maybe he’s not a superstar, but I’m sure if he made an appearance in a CL final, that would drastically increase ratings. Seems to be our best bet.

Editor/writer at Sounder at Heart, MLS editor SB Nation. Follow me on Twitter

by Jeremiah Oshan on May 31, 2011 10:09 AM PDT up reply actions  

He would definitely make a difference

But to clarify when I said superstar I am talking about someone in the class of Rooney, Messi, etc who is from and known in the USA.

Who knows if we can even produce that caliber of player, but it is my opinion that is what is needed to really bring the game into the limelight here.

by B-Lot tailgater on May 31, 2011 11:11 AM PDT up reply actions  

Little to no chance?

is 25 and was just voted the Player of the Year by Bolton. The difference in Bolton’s play when he was on the pitch versus off it was vast. Once he’s healthy, I could see him making the jump to a top 4 EPL side at 28.

Steve is just 23, and probably would have made the jump overseas after this season. He’s got a lot of great years ahead of him (I hope), and he could certainly develop into a world-class winger with his speed and footwork.

Perhaps our definitions of “superstar” player differs. If you are thinking, Rooney, Ronaldo, Messi, then yes, you are probably right. I’m thinking more about guys like Berbatov, Ji-Sung, Ballack, Ramos, or Sneijder. Regular contributors to world-class club teams who are important to the Nat’l team and are extremely popular at home.

by agtk on May 31, 2011 10:20 AM PDT up reply actions  

Little to no chance

First, 25 is not young in soccer. Second, Bolton loves Holden because he’s a high-work-rate, unselfish, good tackler type. In other words exactly the kind of product we’ve already produced, except maybe a little better. He doesn’t create for them.

Park is the one guy I’d dispute on that list, as he doesn’t fit in with the other guys you’ve listed in that he also doesn’t create for his team and is more of a Holden-type, but maybe a little better.

Zakuani’s not American. And again, time he gets over his injury, he’s nearly 25 and still playing in an obscure league. Whereas you look around at all the superstars, and by the time they’re 23 or 24, they’re either playing for the G14 clubs, or they’re the standout player for a club that’s just the next tier down. They don’t have 10 or 12 rungs of the ladder to climb, more like one or two.

It’s always more speculative when you get to much younger guys like Agudelo, but when you’re playing the odds, they always stack up high against any given prospect until he gets within a couple rungs of the top of the ladder. That’s because there’s thousands of ‘might bes’ and only 20 or 30 ‘actually ares’ (I assume your definition of superstar is something like that, because it’s watered down a lot if there can be more than a couple dozen of them).

'Gentlemen' he said,
'I don't need your organization,
I've shined your shoes,
moved your mountains and marked your cards,
but Eden is burning.
Either get ready for elimination,
or else your heart must have the courage,
for the changing of the guards.'

by Sgc on May 31, 2011 10:50 AM PDT up reply actions  

Fair points

I haven’t seen Holden with Bolton, only with Houston and the Nat’l team. Both places he has played a creative role, and I don’t see why he couldn’t do that on a top-4 EPL team once he hits his peak (27-30). He’s not young, but he’s still improving.

Zak isn’t American… yet. If he stays in the US another 2-3 years, he will be eligible for citizenship and the US Nat’l team. That’s that catch though. Stay and earn citizenship, or go overseas to improve in the best leagues. As you said, the top players are already nearing the top at that age.

I guess my definition of “superstar” has more to do with their popularity back home. That’s the main reason Park is on the list; I see him as the best comparison for what our “superstar” might be in the short term. If we want someone at the MJ level, I think we’re going to have to wait for awhile.

by agtk on May 31, 2011 12:32 PM PDT up reply actions  

What we need is a Michael Jordan level star

None of the players you listed will ever be that.

Like I said above, I am not even sure we can produce someone like that.

by B-Lot tailgater on May 31, 2011 11:15 AM PDT up reply actions  

Those guys will not get to MJ's level

but I am sure we can and will eventually produce someone who is on that level.

by agtk on May 31, 2011 11:21 AM PDT up reply actions  

It's a chicken & the egg thing

An elite level athlete with an insane competitive drive like Jordan are very rare players. They can and often do play a variety of sports before deciding to excel in one sport. Soccer needs to be popular enough already that they are exposed to soccer at a young age and choose it as their career. I think we’ll need a lot more organic, grass-roots growth of the sport before we get that MJ-type player.

by Dizzo on May 31, 2011 12:39 PM PDT up reply actions  

Growth of the sport isn't absolutely necessary to produce a superstar, but it would drastically alter the odds.

I see the biggest problem as our deficiency in training young players. For an American to be a Messi, I think he’d have to, like Messi, end up in a Barcelona, Chelsea, Man United type academy at a young age.

Can it happen? Sure, it could happen next year. Unfortunately, the odds are long that a great athlete would be exposed to soccer at a young age and move overseas to pursue the sport. But, it’s poisson, so it could always happen. The easiest way of increasing the likelihood is, as you say, expanding the sport.

As it stands, though, there isn’t enough money (or training ability) in the US to entice and develop the truly elite athletes. There just has to be more money in the US game for most young American athletes to consider it.

by Cablinasian on May 31, 2011 2:47 PM PDT up reply actions  

The Actual Match Didn't Hurt

That was a great advertisement for the sport. Barcelona and Man U, the worlds best player scoring a goal, 4 goals, not a lot of hard fouls or rolling around on the ground (even with Nani on the pitch for a few minutes) all help to reshape the image of soccer in America. I can’t believe anyone would have watched a baseball game instead of that final. Now, when newly interested people want to see more, they will turn to the MLS or the Sounders Man U friendly at Quest in July. That can only be good for the sport.

by Sounder Abroad on May 31, 2011 10:00 AM PDT reply actions  

The mainstream media mocks soccer often.

As much as I think Jim Rome is a tool, he has a huge following. He, or Rick Reilly, or whoever else make a huge difference in what people think about the sport, and that’s tough to overcome. When mainstream figures begin to endorse the sport, it will grow.

by Cablinasian on May 31, 2011 2:55 PM PDT up reply actions  

I think the Champions League is a tough way to gauge popularity

because very very few of us actually support those clubs. As much as I like soccer, there are some games I’m simply not interested in watching. Though a “real fan” of the sport should want to watch CL finals, it’s a lot easier to get people excited about something when it’s your hometown/national team. I mean hell, the amount of people wearing Bruins stuff around Boston has quadrupled in the past month.

by TheTank123 on May 31, 2011 10:34 AM PDT reply actions  

Also

how do the ratings work? Does a bar with 100 people watching on five TV’s get credited for 1 location, 5 tvs, or the 100 people inside?

by TheTank123 on May 31, 2011 10:36 AM PDT up reply actions  

Bars don't really count

but while 200 bars may have had 200 people show up to watch this game, thousands had dozens with baseball on the screen.

In every other sport the Finals pull in higher ratings than regular season matchups.

I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart

by Dave Clark on May 31, 2011 2:38 PM PDT up reply actions  

I could be wrong here

but I think quite a lot of American soccer fans are invested in European clubs.

by Cablinasian on May 31, 2011 2:49 PM PDT up reply actions  

I watch almost every Man Utd game

Started following them back when they had Tim Howard and just never stopped. I also watch Barca anytime they play a good opponent and almost any other game between two top notch teams.

by Derek R on May 31, 2011 3:31 PM PDT up reply actions  

Bars don't count at all

In the US (they do in Canada), which is going to continue to hurt soccer until it’s fixed. Surely there were more people watching the CL final in a bar than an average baseball game.

The club issue, though, just is what it is. We’re a divided audience.

The Mexican League final, for instance, fairly routinely outrates the CL final in the US.

'Gentlemen' he said,
'I don't need your organization,
I've shined your shoes,
moved your mountains and marked your cards,
but Eden is burning.
Either get ready for elimination,
or else your heart must have the courage,
for the changing of the guards.'

by Sgc on May 31, 2011 10:54 AM PDT reply actions  

That's a huge problem

I live in one of the more famous “Irish neighborhoods that aren’t really Irish anymore” (Southie) and there were lines out the door for all of the soccer bars.

by TheTank123 on May 31, 2011 11:39 AM PDT up reply actions  

The restaurant I work at was playing the game

And the place was packed. But how would you fairly track views from bars?

by Derek R on May 31, 2011 3:32 PM PDT up reply actions  

follow the money

Our American TV system is ratings-based out of necessity: nets have to know audience to charge advertisers. When the NFL (or any league) scores a big TV contract, it’s not solely because of the number of viewers, but that the nets know they can sell enough ads based on those numbers to recoup their investment… or cut their losses enough to the point that promotion of their prime time programs leads to profits on that side.

I think soccer offers the least chance for ROI if you’re a big TV network or cable channel. Whatever DQ is paying KING/KONG is working, bc I can remember those insertions. But that model won’t work on the ESPNs of the world spending millions (ideally).

More viewers would help, but the way to more viewers is to have promotion. For the money ESPN spends, they’re not going to promote it nearly as much as they have less to make up for. Not the case with the NBA. And Fox Soccer is a pay channel for many… once you have a subscriber model, you don’t need to promote. You’ve got your viewers paying every month.

It’s a problem in the traditional TV sense and it’s going to be a frustration unless TV finally moves to a fully a la carte model. Hate to say it but the fastest way to grow the salary cap is probably assigning each team a Russian oligarch (see: Chelsea).

by jayw913 on May 31, 2011 12:42 PM PDT reply actions  

www.thefreebeermovement.com !!!

We should create an organization that encourages free beer for new fans! What better way to get more people to watch? Oh wait it’s been done. Genius.

by fan of the football on May 31, 2011 1:42 PM PDT reply actions  

Bar paradox

Has anyone ever attempted to find out if there’s a measurable impact on ratings for soccer fans tendency to meet in bars? I’ve heard it enough and I guess that’s pretty much the norm for most people I know to think there might be something to it… but no idea if it’s true or not.

by Derek Young on May 31, 2011 2:02 PM PDT reply actions  

I don't know if soccer is significantly more likely to be watched in a bar than other sports...

Is it possible to measure this scientifically? Personally I can’t stand watching in bars— can’t hear the commentary and the beer is overpriced.

by Philip Mueller on May 31, 2011 2:14 PM PDT up reply actions  

It would take a fairly dedicated survey

asking people where they’ve watched sports in the past 12 months. You could figure out a fairly accurate ratio of how many people watched soccer in bars vs. how many watched other sports in bars.

As for me, I enjoy catching a game at the bar every once in awhile. It’s the best way to get that communal experience of sharing the game with a big group of people, beyond being there. I was at the Atlantic Crossing when I saw Donovan’s goal against Algeria, and that place went nuts. It was awesome.

by agtk on May 31, 2011 2:28 PM PDT up reply actions  

I said above

but seriously, there aren’t enough soccer bars to make up for every applebees, every chilis, every red robin, every etc… that will show mainstream american sports.

I am not a Supporter | I am not a Fan | I am a Sounder
Sounder At Heart

by Dave Clark on May 31, 2011 2:39 PM PDT up reply actions  

Red Robin

I remember the first away game on FSC in the inaugural season. Bottomless fries. No footy.

by DW Sounder on May 31, 2011 11:44 PM PDT via mobile up reply actions  

it'd be extremely difficult to establish statistical significance.

I suppose you could make a fair argument that with less available television coverage of European games, the bar is more attractive for soccer than basketball for football, but that would be tough to prove.

by Cablinasian on May 31, 2011 2:51 PM PDT up reply actions  

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The Friendly Confines of the Clink
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Sounders go after Drogba, yes or no?
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Substitute +/- Ratings
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Fredy Montero mesmerizes Whitecaps' Joe Cannon (animated)
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Eddie Johnson Scores on Michael Gspurning? Yes indeed!
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Sounders #awaysupport
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Andy Rose!
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What's our line-up vs. Dallas?

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