Pro Women's Soccer in Seattle and Beyond
While MLS has in the last few years reached a level of stability that will hopefully give us a break from our perennial worrying about "the future of the game", the women's pro game is still struggling for survival in this country. The Women's National Team is currently preparing for the Olympic Qualifying Tournament this month and the roster is officially listed as:
GOALKEEPERS (2): Nicole Barnhart (out of contract), Hope Solo (out of contract)
DEFENDERS (7): Rachel Buehler (Atlanta Beat), Ali Krieger (FFC Frankfurt), Amy LePeilbet (Atlanta Beat), Heather Mitts (out of contract), Kelley O’Hara (Atlanta Beat), Christie Rampone (out of contract), Becky Sauerbrunn (Sky Blue FC)
MIDFIELDERS (7): Shannon Boxx (out of contract), Tobin Heath (out of contract), Lori Lindsey (Western New York Flash), Carli Lloyd (Atlanta Beat), Heather O’Reilly (Boston Breakers), Megan Rapinoe (out of contract), Amy Rodriguez (out of contract)
FORWARDS (4): Lauren Cheney (out of contract), Sydney Leroux (Atlanta beat), Alex Morgan (Western New York Flash), Abby Wambach (out of contract)
That's 10 players out of 20 who don't currently have a club team, which is remarkable for a country that has dominated the sport internationally for decades. Much of it is due to the forced contraction from WPS of the magicJack franchise, which finally collapsed under the weight of the sort of batty, megalomaniacal owner that sports franchises too often attract (you can find a good summary here of Dan Borislow's unfortunate reign over some of our most talented female players).
That loss brought the once-national league down to five teams, well below the US Soccer Federation's minimum standard of 8 teams for a sanctioned league. WPS had received waivers for years to play as a sactioned 6-team league, but evidently 5 was stretching it a bit too much and it took a significant public relations campaign and evidently a handful of promises to get US Soccer to conditionally sanction the league for another season.
But for us the in the Northwest, the plight of WPS is a distant concern. After the losses of franchises in California, St Louis, and Chicago over the last couple of seasons, the league is now strictly an Atlantic Coast regional league, with the westernmost franchise being the Western New York Flash (featuring honorary Sounder Alex Morgan).
Instead, our top league is the USL's W-League, where the Sounders Women play. When the (male) Sounders were still in USL-1, the relationship was closer, though there was never the sort of close coordination that the name would imply and that you see, for example, with the Vancouver Whitecaps women, who are part of the same club as the men. And once the Sounders moved up to MLS, any tenuous relationship was forgotten. The Sounders Women are now operated by the Tacoma Tide organization, who also run the Tide PDL team.
Soccer is a rarity in professional sports in that the women are recognizably playing the same game as the men. There is no analogue for American football (please don't bring up Lingerie Football) and rather than baseball, women are encouraged to play the (presumably more gentle) softball. We do have women's professional basketball, but the physical requirements and rigors of the men's game are so extreme that the women's game is fundamentally a different, slower-paced product than the above-the-rim, dunk-fueled version of basketball played in the NBA. But if you've ever watched the USWNT play or seen a WPS or women's college game, you immediately recognize that it's the same game as the men play. The same movement, the same crosses, the same passes, fouls, saves, and so on. I won't deny that at the very top end we don't have any female players that can compare with Lionel Messi or any team of women that could currently match Barcelona, but nevertheless the game is recognizable. In that sense, it's like tennis, where women are obviously playing the same tennis that the men are playing despite the generally slower shots and serves. And I don't think it's a coincidence that women's tennis has thrived over the years. There's no lack of female fans at Sounders games, young and old, and when they see the play on the field they are every bit as justified in thinking 'I can do that' as Seattle's male fans.
While I encourage our readers to head down to Starfire this season to watch the Sounders Women play (season starts May 20), I think it's fair to say that our region deserves the top level of women's soccer. There's no reason that Washington-born, Huskies legend, and Sounders fan Hope Solo should be (out of contract) rather than playing for at least a semi-pro team in Seattle. If travel costs prevent a true national pro women's league from existing, then why not two regional pro leagues (with a championship game between them)?
One important step towards making that a reality would be an investment by the Sounders in the Sounders Women organization. Even a minimal investment by the MLS club could be a huge boost for the Sounders Women. Just an occasional e-mail blast and ticket offer to the Seattle's massive season ticket holder base should be worth at least a few hundred butts in the seats, which would be a big boost to a club that averaged 543 per game last season.
There are some hints that that relationship could be developing. In December, Amy Carnell — who is the Director of Youth Programs for Sounders FC — was hired as the new GM for the Sounders Women and evidently will work in both capacities concurrently. Also, Don Ruiz at the Tacoma News Tribune reported today that the Sounders are looking to develop a relationship with the Tide as a PDL affiliate. Given that the Tide operate the Sounders Women, they would likely benefit from that relationship as well.
With the Sounders and Whitecaps on board, the Timbers couldn't be far behind. Portland is a city and an organization that prides itself on progressive values and just hosted the USWNT for a series of matches in September. A solid core of three successful MLS clubs in Cascadia operating women's teams could and should be enough of a catalyst to create a professional league in this region, which is something that the USWNT deserves, our local female players deserve, and Sounders fans deserve.
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Couldn't agree more.
My daughters play, I play, my wife doesn’t play (but does enjoy her Sounders season tix). We’ve been to several of the W-League Sounders games at Starfire, and had a great time. I’d love to see a more formal arrangement between the MLS Sounders and the Sounders Women. It would certainly increase visibility and bring more people out to the games.
I think the idea of two regional leagues with a championship (maybe 4 team playoffs) would be fantastic. Sounders, Whitecaps, Timbers, bay area, and LA.
by Andrew S Wright on Jan 17, 2012 5:11 PM PST reply actions
I plan on catching a game!
I wish there was more coverage of women’s sports. Don’t get me wrong, I love watching my Sounders men play, but there’s just something special about watching competitive women play.
MLS teams in general should field women's teams themselves
At least the ones with stronger attendance numbers and a good stadium. So get the Timbers, KC, and maybe the Redbulls. Canada should also be included. They have a strong Women’s team, at least traditionally. The whitecaps already have a team, so add Montreal and TFC. That’s 6 more teams, plus Sounders, and you now have a 12 team league. WPS is saved! Sadly, I don’t think it will work out like that.
It wasn't that easy for the WNBA
Which is probably the closest parallel for that model.
It wasn’t until most NBA ownership groups had sold their WNBA franchises to seperate owners that the league has generated some stability.
Oh, so true
I am not a Supporter | I am not a Fan | I am a Sounder
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At the max, the league had 16 teams with 13 player rosters (208 roster spots)
Now it’s a 12 team league with 11 player rosters (132 roster spots)
MLS has enough to worry about without forcing its teams to host women’s teams. If the teams determine that it makes financial sense for them to do so, they should, but it should not be mandated by the league.
It won't work out like that
North America just isn’t ready to support a full-professional women’s league yet. WPS may survive past this year, but they’ll need a lot of help just to keep afloat. IMHO The best bet for the long-term survival of WPS is to develop into a group of two or three six- to eight-team circuits that only come together during the playoffs (best example: major-junior hockey), and developing that could easily take a decade or more.
by BroadwayJoeFYVM on Jan 17, 2012 10:53 PM PST up reply actions 1 recs
I'd appreciate a heads up from the FO when the
women’s team’s tickets go on sale. The little lady and I will go.
Sounders Women on FB
www.Facebook.com/SoundersWomen You can keep up with pre-season news there.
I support the idea of professional women's soccer
…but if the current team draws <600 how do you gauge the demand to support a dramatic increase in cost moving to a professional model?
Admittedly the USL Sounders didn’t draw nearly as well as the MLS Sounders, but I think that had more to do with Seattle residents’ image of Seattle as a major city not jibing with having a minor league team. I’m not sure professional women’s soccer would be able to tap into that same self-perception.
I agree that the MLS and W-League Sounders aren't the same
but they’re both affected by more than just latent community interest in soccer. If a USWNT player were to play for the Sounders, that would be the equivalent of Ljungberg signing with FC. If the MLS Sounders invested some promotion, that would drive numbers.
Ideally, playing in Seattle rather than Tukwila would help the women as much as the men, but that seems less likely.
Nos Audietis
Remember last year's World Cup
Yes, I mean the Women’s World Cup in 2011. Exciting games, dramatic endings and excitement in bars, etc.
Just like back in the mid 90s, when Brandi Chastain scored the winning kick – how do you keep the momentum locally/nationally?
At grassroots, soccer is played by girls just as much as boys.
At MLS games, women/girls are present in the crowds.
However, attendance is low at both WPS and USL Womens’ games. As others have mentioned – having MLS support it like NBA with WNBA doesn’t automatically guarantee success.
- I like the regional leagues concept – less travel, which would keep costs down – west coast, mid-west and northeast for starters.
- Potentially a partnership with the MLS clubs that are strong and are building into academies, etc. In England, the Women’s league has evolved with at least naming the teams as the male players – I presume they are affiliated as such.
Ultimately, its finding how to take the excitement of every four years of the Women’s WC and developing local leagues from US talent. Its hard for the networks to cover games that have under 1,000 fans – no sponsors, low ratings…
Maybe trying to affiliate with MLS clubs and provide regional leagues are a way to keep US talent in America and we look forward to 2015 when Alex Morgan runs away from the defense to score the winning goal in the final. This proposition is far more likely than LD scoring the winning goal in the final.
I have a 11 year old daughter that plays and goes to every Sounders game we have tickets – she loves the game and I hope she has role models to watch in the next few years and here in Seattle, either USL or WPS.
by Shoreline Sounder on Jan 18, 2012 10:16 AM PST reply actions
European clubs are different; my favorite Greek club had its own basketball and volleyball teams.
I also question whether non-diehards would buy into regional league concept, unless there were USWNT players sprinkled throughout. We’re conditional to expect major and minor leagues, and players would probably go to whoever pays the most.
The concept is interesting, and I hope it succeeds.
by yuniform on Jan 18, 2012 10:39 AM PST via Android app up reply actions
I think Women's Pro Soccer
needs to develop regionally first, then go national. Not sure the WPS can stay alive long enough for the regional came to catch up with it. FYI, here’s a new interview with Sounders Women GM Amy Carnell to get a flavor for her: http://goalwa.wordpress.com/2012/01/18/q-a-with-sounders-women-gm-amy-carnell/
regional is a must
Using a regional format is the only way to go. Travel costs are simply too expensive for a league to go national all season long. This could be set-up must like the current W-league but all for teams to pay the players.
The teams could be associated with MLS teams, or with minor league or even youth clubs. There is enough talent in this country that the league would be of a respectable quality. Then hopefully it will gradually improve in terms of possible revenue streams.
I went to a magicJack game last year and it was excellent. Of course, that is probably due to the fact that you had a squad of World Cup players for the home squad playing against Marta & Alex Morgan.
A league would definetly need some star power to get some immediate attention. Some television and news coverage would also be imperitive.

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