Their third use of MLS in various promos. If you had doubts that they get it, are they...

Their third use of MLS in various promos. If you had doubts that they get it, are they still there?

5 months ago Dave Clark 25 comments 1 recs |

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Makes ME hungry!

Really. Very nice.

by bago'juice on Jan 2, 2012 9:49 AM PST reply actions

Seems like NBC is headed in the right direction...

I’m eager to see how aggressive they get with their advertising.

I don’t know if anyone else has followed the rebranding of Sunday Night Football for the NFL, but NBC saw significant increases in ratings from season to season. Part of the increase is probably attributed to the strength of the schedule, but they also have a strong brand that they build the SNF platform on. Additionally, they have a strong cast of studio and on-air presenters.

Hopefully NBC will employ a similar strategy with the NBC Sports Network branding. I think it’s a little farfetched to think that they’ll achieve the same amount of success as Sunday Night Football, but they could make a significant impact if they make it entertaining enough. The largest challenge they face is finding the middle ground where they cater to hardcore MLS fans and sports fans that don’t watch soccer on a regular basis.

Vos mos audite nos vos. Vos mos vereor nos.

You will hear us. You will fear us.

by Matt Janzer on Jan 2, 2012 10:42 AM PST reply actions

That

is badass.

by Adam Waltering on Jan 2, 2012 10:45 AM PST reply actions

Much better than the tunnel juggling

This one actually gave me goosebumps a little bit.

by Thalas on Jan 2, 2012 11:07 AM PST reply actions 1 recs

if I made judgments based on commercials

Id end up with a lot of bad crap. Also are all NBC sports ads in the same style? Or is it MLS specific?

-Ben R.

by reesebw on Jan 2, 2012 11:34 AM PST via mobile reply actions

the ones for NBCSports Network are in the same style

only the first one was MLS specific (looks very similar to the Adidas ad)

If I judged Fox Soccer’s MLS coverage based on commercials I’d think they didn’t cover it.

I am not a Supporter | I am not a Fan | I am a Sounder
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by Dave Clark on Jan 2, 2012 11:57 AM PST up reply actions 3 recs

In this market if commercials aren't used

The crap wouldn’t be bought en masse, good or bad, so at least we’re seeing some good commercials as opposed to bad.

by Thalas on Jan 2, 2012 1:37 PM PST up reply actions

while we're on the subject

Does anyone else think Fox Soccer’s current promotions sound .. weird?

Example:

When they say … “Rooney and the Red Devils …. Messi and Barcelona”

It sounds very unnatural in American English to say that with only the last name. Are they mimicking Euro promoting with an American accent?

Example 2:

The commercial where all the pretty young people are driving along in convertibles waving European and/or USA flags. I can’t put my finger on it, but it just looks weirdly unAmerican or forced.

Conclusion: It would seem to me that if you are marketing soccer to Americans, you’d do better to show Americans behaving like Americans behave, rather than force some kind of international-beer-commercial otherworldliness upon them. But I’m not in marketing.

by luckystriker on Jan 2, 2012 2:17 PM PST reply actions 1 recs

Yep,

That commercial with the people in the Lamborghini. I was like, if this is supposed to be connecting with me, it isn’t working. No wonder soccer has such a stigma in America, the only dedicated channel, can’t even make a commercial to connect to them.

by Adam Waltering on Jan 2, 2012 2:33 PM PST up reply actions 1 recs

Example 2

Seriously, my first thought on seeing that commercial (I haven’t seen much Fox Soccer over the last five months… am back visiting family right now and saw it a few times) was, “Wow, haven’t seen anybody who looks remotely like that at the pub, or at the games… or at anywhere else that has anything to do with soccer.” I could be wrong, though… maybe somebody can tell me which section has the models in it (certainly not 120).

You do all the work for us, Honey Badger, and we'll just eat whatever you find.

by mistuhp on Jan 2, 2012 5:59 PM PST up reply actions

Romo and the Cowboys

Kobe and the Lakers, Jeter and the Yankees, Eli and the Giants, Brady and the Patriots, I think there’s a select few people and team combinations you can do it with, so I don’t mind that.

I didn’t realize they were in a Lambo, obviously they were going for youthful, fun, sexy, hip, but apparently wealthy is in there as well, so yeah that would exclude a huge demographic since only 1%ers can really do Lambos, I guess it’s the be like the cool kids theme.

by Thalas on Jan 2, 2012 9:07 PM PST up reply actions

Benny...

and the Jets?

by Adam Waltering on Jan 3, 2012 7:27 AM PST up reply actions

That's about how they played this year

by Thalas on Jan 3, 2012 3:38 PM PST up reply actions

NBA teams

i have not followed the NBA in a while but in the past it seems like they always did that even if the team did not have a superstar.

by lysander on Jan 3, 2012 9:54 AM PST up reply actions

Also

That rediculous Kumho tire commercial with the hot chicks driving a mustang convertible on the beach. It says absolutely zero about tires.

by Adam Waltering on Jan 3, 2012 7:30 AM PST up reply actions

Great commercial - Passion, Suspense, and Anticipation

The thing this commercial nails is the passion, suspense and anticipation that are the core of soccer fandom for me. The emphasis on what is about to happen is something that is almost unique to soccer (long bomb in football? half-court buzzer beater in basketball?). Attempts to show a great goal miss the point for for me. This evokes exactly what makes me a fan.

by brokejumper on Jan 2, 2012 2:29 PM PST reply actions

Two commercials, two big market teams, no big names

So now we have had an LA Galaxy commercial and a NY Red Bulls commercial. I think we probably all expected those to be the first. I didn’t expect that none of the big, pricey DPs would feature in them.

I wonder if they’ll roll out a Seattle commercial next?

by Dizzo on Jan 2, 2012 2:46 PM PST reply actions

That's the thing, though

They don’t really need to cater to the Seattle market since it’s already on board. In the meantime NYRB has a market with a ton of untapped potential.

I met a possum.

by s0merand0mdude on Jan 2, 2012 3:33 PM PST up reply actions 1 recs