No Equal Amber Lager Release Party And ECS Trophy Case Unveiling - www.WeAreECS.com
The recent announcement that Redhook Brewing and the Emerald City Supporters were releasing a branded beer is another sign of the penetration of soccer into Seattle's culture. No Equal Amber Lager will be available at select retailers in a 22-ounce bottle similar to beers in Redhook's Blueline Series as well as on tap at various bars, pubs and, yes, CenturyLink Field. ECS's previously released beer -- Brougham Bitter with Big Al's Brewing -- still exists and will remain available.
ECS Marketing Director (yes, the organization is large and formal at times) Arthur Kim doesn't normally drink lagers, not even craft lagers, but said he enjoys this one. The supporters' group worked with Redhook to discuss the flavor profile and style of beer. They eventually worked down to a few different ideas with the final product of a darker lager fitting a different segment than the previous bitter. It has been described as a bit of a session beer with darker notes. Distribution of the beer will be limited to the Pacific Northwest, rather than the full spread of Redhook's inBev powered network.
Beer and soccer fans will get the first opportunity to try the beer at ECS March Happy Hour on March 2. The event is open to anyone who wants to come. There will be specials on the first two kegs, if you show up very early you'll get the biggest special of all. The event isn't just about the new beer but is also the unveiling of the public display point for the Cascadia Cup as long as it remains held by Sounders supporters.