Love this series in Forbes about the Sounders - "Part one of this series explained how Seattle fell in love with the sport of soccer in the 1950′s and 60′s, and how that love affair resulted in one of the more popular teams in the NASL in the 1970′s. The second post in this series examined how a tight knit soccer community kept the sport going in the absence of top flight soccer until the MLS Sounders were born in 2009. This third-and-final post looks at how the MLS Sounders translated the area’s passion for the sport into the best attended team in the league by connecting to the club’s history and taking actions to ensure they achieved far more than the typical expansion franchise."