MLS says they filed trademark on 'Cascadia Cup' to 'protect it'

Preston Burpo celebrates with the Cascadia Cup after the Sounders won the trophy in 2011. - Photo by Jeremiah Oshan

League says they are planning to meet with teams and supporters to discuss the application.

UPDATE: Emerald City Supporters, Timbers Army and the Southsiders have jointly applied for the "Cascadia Cup" trademark in the United States. To do so, they have created the Cascadia Cup Council and they have formally announced that they oppose MLS's attempts to trademark the phrase. Full story here.

MLS acknowledged that they have filed an application to trademark the term "Cascadia Cup," but said they were doing so in an effort to "protect the brand from exploitation by parties unaffiliated with the League and its supporters." Here's the statement in full:

"With the interests of the MLS clubs in the Pacific Northwest and our fans in mind, Major League Soccer, applied for a trademark to the name ‘Cascadia Cup.’

"A registered trademark would put Major League Soccer in a position to protect the brand from exploitation by parties unaffiliated with the League and its supporters. However, we understand that some of our fans have concerns about how the trademark will be managed, and we are planning to meet soon with leaders of the three teams’ supporters groups to discuss the topic together."

What MLS intends to do with the trademark, if they are even able to get it, obviously remains to be seen. The trophy is jointly owned and was started by Emerald City Supporters, Timbers Army and the Southsiders prior to any of those markets having teams in MLS.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Sounder At Heart

You must be a member of Sounder At Heart to participate.

We have our own Community Guidelines at Sounder At Heart. You should read them.

Join Sounder At Heart

You must be a member of Sounder At Heart to participate.

We have our own Community Guidelines at Sounder At Heart. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9353_tracker