Every couple of weeks Q13 sports director Aaron Levine gives a glimpse into the ratings of Seattle Sounders FC on the new television properties. From the data he gives the Q13/JoeTV contract this year is an early success. The ratings on JoeTV, the secondary station, are significantly higher than last year's ratings on KONG.
That highest locally rated match was on Q13 this year.
@sounderatheart Will find out tomorrow. Their 2.7 rating in P25-54 demo last week was higher than any game in that demo on KONG last year.— Aaron Levine (@AaronQ13Fox) April 21, 2014
These ratings show a few things;
- Up despite dropping weekly magazine show
- Promos airing during sit-com reruns help
- Bar viewing doesn't hurt TV ratings
With Sounders FC separating off from the Seahawks and launching their Fan Innovation Center one of the things they will need to continue doing to reach Joe Roth and Adrian Hanauer's ambitious goals of being a top club in the Americas is touch those people who have not yet connected to this club. There are clearly fans that do not attend home matches.
There are also soccer fans that are still more interested in clubs in England, Spain, Germany, Italy, Mexico, etc. These TV ratings are good. They are not an end point. They are a path.
Oh, and Q13 has the match on Saturday. So set your DVRs if you are going, or watch if you aren't.