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"Every Street United" on XBox TV sends winner to Sounders FC tryout

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This is a rather unique aspect to the partnership between XBox and Sounders FC. It isn't just use of rave green in marketing and advertising, but goes as far as giving the winner of a reality TV program a tryout with the club.

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The key words to pull in the global audience are Thierry Henry, Edgar Davids, street soccer and XBox, but here in Seattle there's something a bit beyond that. XBox TV's latest soccer reality show has a trailer with a pretty strong MLS feel, Henry makes that certain. One of the prizes gives it an even greater MLS theme. Winning this sends a street soccer player from undiscovered phenom to a tryout with Seattle Sounders FC.

Over on the series page this note is hidden, but tweets to my account this morning confirm that the winner

Every Street United takes eight players from around the world (Brazil, South Korea, Argentina, the Netherlands, England, Ghana, Spain and the USA) and puts them against each other in games and skills competitions. There are interactive to accompany the videos. It is an XBox exclusive.