Today the independent polling firm Public Policy Polling its second annual poll of American sports fans, focusing almost entirely on the "Big Four" male professional leagues (NFL, MLB, NBA, NHL) plus MLS, NASCAR and golf. MLS was the least popular of these leagues/sports with only 14% of the 1,222 respondents (a combined sample of landline phone and opt-in internet) said that they are fans of MLS. MLS has just more than half the fans of NASCAR (26% were fans) and was beat by golf by 5%. None of that should be a surprise. It is a bit disappointing that they only asked about leagues, rather than type of sport, and left out leagues like the EPL and Liga MX
But who those fans of MLS are is what gets interesting.
- 57% of MLS fans are women
- 48% of MLS recognize themselves as Hispanic with 26% claiming "other" as ethnicity
- 59% are under the age of 45
- 64% of MLS fans responded via internet rather than landline to respond