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BECU ad featuring Jorstian Mordan is close to perfection

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#Brands take note, this is how you do it.

All sorts of gross and ugly things can happen when pro sports teams start trying to work with #brands. There’s no shortage of poorly conceived ad concepts that we could talk about. Delta’s “tifo” idea from last year comes to mind.

But every now and then a team and a brand can work together to make something really cool. This BECU ad comes as close to any in recent memory.

There’s a lot to like here, starting with the fact that it’s promoting a local credit union and features Cristian Roldan and Jordan Morris rocking orange-slice-smiley-faces giving each other a perfectly awkward fist bump.

But there’s more! You’ve got cute kids pondering the whys of orange-slices-at-halftime; it’s funny but not pushing any boundaries; and anyone who grew up playing soccer can relate. Literally everyone who sees this ad may not love it quite as much as I do, but I don’t think it’s possible for anyone to actively dislike it.

Well done, all around.