There are a ton of reasons you might have for not getting season tickets. No judgement here. But give the Seattle Sounders marketing team credit where it’s due: The video they created pitching people on buying season tickets is nothing short of impressive. Up until today, it was reserved for those who were already season-ticket holders. Now, the rest of you get to enjoy it.
I dare even the most jaded among us not to get chills after watching, and — more importantly — listening to this Brian Schmetzer-narrated masterpiece.
“Before there were players, before there were coaches, there was you,” are the first words we hear in the video.
It only gets more emotional from there.
“Together we’ve redefined what it means to be a club, a community and a family.”
It ends on a particularly poignant and aspirational note: “Long after me, long after all these great players pull on the rave green for the final time — five, 10, 50 years from now — this club will still be here where it’s always been, in the hearts of this community.”
I don’t know how many extra season tickets this will actually sell, but I suspect it will at least make a lot of us feel better about getting them (and the $5 beers were a nice touch, too).