Being a social media manager for a bad team is not an enviable job. Somehow, you’ve got to walk the line of being funny and relevant when your fans are probably a bit sensitive and inclined to lose interest.
One thing I assume you want to avoid, though, is setting up your rivals to make you look even worse. Yet, that’s exactly what the Vancouver Whitecaps did on Wednesday. The Sounders were only too happy to slam home the alley-oop.
Bottom of what? The Western Conference? https://t.co/GnPFIPEBlZ— Seattle Sounders FC (@SoundersFC) October 9, 2019
This was such a bad tweet on so many levels. Not only did it make for an easy dunk, but only the most online people even got the reference (it’s how Coleen Rooney started her now viral tweet exposing Rebekah Vardy as the person who’s been selling private Instagram messages to The Sun). Even if you understood the reference, the point of the Whitecaps’ tweet is entirely unclear. Are you just pointing out the the Sounders are your rivals?
The Whitecaps weren’t quite ready to take the “L” and came back with this beauty.
original ideas.— Vancouver Whitecaps FC (@WhitecapsFC) October 9, 2019
It's ..........@SoundersFC's account.
But this was also very ‘on-brand’ for @WhitecapsFC, who have made a habit of this sort of thing.
There was this beauty in 2017 where the Whitecaps were apparently pointing out that Fredy Montero plays for them now? Burn?
After humiliating them in the playoffs that year, the Sounders couldn’t help themselves.
Wouldn’t have really mattered last week, eh? https://t.co/qFUrq58Eh4— Seattle Sounders FC (@SoundersFC) November 8, 2017
In any case, we appreciate our neighbors to the north. Maybe just leave the banter alone.