It was a point of discussion and controversy heading into this summer's World Cup. Would the tournament, and especially a good performance by the US Women's National Team, have a significant impact on interest in NWSL once the last Fox field camera was turned off? The answer so far seems to be a resounding yes. In an article for ESPN Darren Rovell, whose beat is the business of sports, has quotes from executives and employees around the league that suggest that there's going to be a big bump after this World Cup.
That includes the Reign, who had hinted on social media over the past couple of days that sales were significant. In the article, Director of Sales Cameron O'Toole reveals that the team has been selling at 25-50 times their usual rate in the last couple of days and that this weekend's home match could be near a sellout of 6,000.
There are only five home games left before the playoffs in this Cup-shortened season, so there isn't much time left for the team to take advantage of a wave of interest. But if the Reign can retain the influx of fans brought in by the chance to see World Cup champions Megan Rapinoe and Hope Solo in person, they and the rest of the league will be in a strong position heading into year four — a milestone that no pro women's league in the US has ever reached.