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OL Reign rebrand officially unveiled

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Red and gold are added to the blue, and a lion replaces the queen and crown.

Goodnight, fierce queen, and flights of angels sing thee to thy rest

The long-awaited Reign FC rebrand was officially announced today, with the team dropping “FC” from their name and adding OL to the beginning to reflect their new majority ownership, becoming OL Reign. In conjunction with the name change, the team’s social media handles have all changed to @OLReign, a new website launched at olreign.com, and a new logo was unveiled, which matches the design of the one seen in trademark applications in late January.

“The acquisition of Reign FC by OL Groupe brought together two organizations with the shared ambition to be the best in the world,” said OL Reign CEO Bill Predmore in a team release. “Our new name symbolizes the aspirations of our collective organization. I believe the new name shows a deep respect and reverence for what our club and our supporters have built over the past seven years. At the same time, the new name provides an authentic connection to the traditions, ceremony, grandeur and spectacle of European football, while looking forward to a future fueled by our shared desire to bring greatness and glory to our city, to our region, and to our supporters.”

The new logo carries over the shield element, font style and curve from the base of the crown in the original Seattle Reign FC logo, while adding the lion from the Olympique Lyonnais badge. The lion is royal blue, while the team name across the top of the shield is white with a red background. The entire shield is surrounded by a narrow band of gold, echoing the colors and layout of the Olympique Lyonnais badge and coat of arms for the city of Lyon.

“The essence of our brand resides in our values, and those values remain intact despite the many changes this club and our supporters have experienced,” said Predmore. “Our club’s greatest attribute is our ability to not simply endure change, but to actively embrace it. It is that grit – now symbolized in our new badge – that has allowed us to prevail. I love the new badge because it represents who we have become while inspiring us to achieve all that we want to be: a club that will always march forward, fearless, prepared to overcome any challenge that we may face in our relentless pursuit of greatness.”

NWSL preseason starts next Monday, March 9; OL Reign currently has three pre-season matches scheduled, all in Portland as part of the Thorns Spring Invitational. Opening day is April 18, when OL Reign travel to face the Washington Spirit at Audi Field. The first home game for the new-look Reign is May 3, when they host Chicago.