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Starbucks to be new presenting partner of OL Reign Legends Campaign

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New multi-year partnership continues campaign for sixth season and beyond.

OL Reign

A new sponsor has joined the OL Reign family, and it’s one that needs no introduction. Starbucks will be the new presenting sponsor for the club’s Legends Campaign, which recognizes and honors the lasting contributions of female leaders from the community prior to each Reign home match.

“We are proud to have Starbucks as OL Reign’s newest partner, given the deep cultural alignment between our brands,” said OL Reign President and CEO Bill Predmore in a team release. “Starbucks has long history of inspiring its customers to shape positive change in our community and country. They have courageously used their platform to highlight injustice, they have selflessly elevated voices that must be heard, and consistently fought for a more just and equitable society. We are thrilled by the opportunity to collaborate with Starbucks on the Legends Campaign and appreciate their support and commitment to celebrating female leaders in our community.”

The Legends Campaign, which first launched in 2016, has previously honored such local dignitaries as Senator Patty Murray, congresswoman Pramila Jayapal, UW president Ana Mari Cauce, and former UW women’s soccer coach Lesle Gallimore. The new multi-year partnership with Starbucks will continue this tradition into 2021 and beyond.

“It is an honor to join OL Reign in this partnership to recognize the incredible female leaders in our hometown, all of whom have played an important role in strengthening our communities and promoting social and racial equity,” said Virginia Tenpenny, chief social impact officer at Starbucks. “We are inspired by their example and hope this partnership engages future community leaders.”