With two days to go before their first game of the year, OL Reign debuted their 2021 kits tonight at a special online event for season-ticket members. Christened “Hope” and “Gratitude”, the two new kits feature Black Future Co-op Fund on the front. The Fund is Washington’s first all Black-led philanthropy, created to ignite Black generational wealth, health, and well-being. In 2020, OL Reign played for and raised funds on behalf of them during the NWSL Fall Series.
“We’re grateful to team up with OL Reign to realize the promise of shared prosperity for Black Washingtonians,” said T’wina Nobles, architect of the Black Future Co-op Fund and Washington state senator, in a team release. “OL Reign’s dedication and passion combined with ours creates a powerful partnership for spreading hope and gratitude and, ultimately, achieving our collective vision of Black liberation.”
“Hope” is the team’s new primary jersey, and was named to serve as inspiration to the local community during the difficult period of recovery ahead. It features a light blue body with a darker blue “claw” emerging from the right sleeve. The collar is finished with a gold accent and the inner neck panel includes the club’s long-time slogan – Fortune Favors the Bold – in French: La Fortune Sourit Aux Audacieux.
The secondary jersey, “Gratitude”, was designed to acknowledge the team’s supporters for their unwavering commitment to the club. The primarily white kit features the names of OL Reign’s 2021 season ticket members in a light gray overlay, as well as a red vertical stripe down each side. Like “Hope”, this kit also features gold trim on the collar and the club slogan on the inner neck panel.
Black Future Co-Op Fund replaces prior presenting partner Zulily, and will be featured on the kits until such time as the team secures a new presenting partner. Both kits are available for purchase now in youth, narrow and regular sizes.
OL Reign is proud to feature @BlackFutureWA on the front of our 2021 primary and secondary jerseys. Special thanks to @BoeingWA for their continued support of the club & for their commitment to @olreignacademy.— OL Reign (@OLReign) April 15, 2021
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“During our transition between presenting partners, we recognized that our club had an incredible opportunity to use our most valuable media asset to raise awareness for an organization that we care deeply about,” said OL Reign CEO Bill Predmore in a team release. “The Black Future Co-op Fund serves as critical catalyst for change, investing in areas that are underserved and unappreciated in an effort to elevate our community to a more equitable place. We believe that by being featured our jerseys we can help them make a greater and more immediate impact within our community.”
In conjunction with the kit release, the team also announced that Boeing has extended its partnership with the club. The company’s logo will continue to feature on the back of the team’s jerseys, beneath player numbers, and the Boeing Scholarship Program, which covers the full cost of participation in the OL Reign Academy for two players of color, will continue through the 2021/22 Academy season.
“The Boeing Scholarship Program is a fantastic and much appreciated step towards equalizing the playing field for girls of color,” said OL Reign Academy executive director Amy Griffin. “These girls have earned a chance to compete and deserve the opportunity to do so. We are thankful that Boeing will continue to support all the hard work the players invest to achieve their goals as athletes and individuals.”
OL Reign will debut their new “Hope” kits on Friday, when they host the Houston Dash at 7 PM PT in their first game of the 2021 Challenge Cup at Cheney Stadium. A limited number of tickets remain available, and the game will stream on Paramount+.