:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/64836549/NWSL_final_1.0.jpg)
The Women’s World Cup is firmly in the rear view mirror, and the NWSL is now taking center stage, trying to capitalize on the momentum from the tournament.
A number of teams have posted impressive attendance numbers, and they have a new sponsorship deal with Budweiser, but there is still a lot to be done.
To discuss the next steps for the league, I called up Jonathan Tannenwald, writer for the Philly Inquirer, who spent several weeks at the Women’s World Cup in France. We discuss his experience at the tournament, the successes and setbacks there, and what the NWSL is doing to use the boost from the tournament make inroads with the soccer consumers stateside.
We also delve a little into some teams specifically, and the challenges they’re facing in their respective markets. Finally, we chat about the role US soccer, MLS and SUM will play in helping the league grow.