Season-ticket holders for both the Seattle Sounders and Reign have been offered the opportunity to enter a lottery for three of the 2026 World Cup games that will be held here, perhaps signaling lagging sales on at least the Belgium-Egypt (June 15), Europe Playoff A-Qatar (June 25) and the Round of 32 (July 1) matches. Tickets for the USA-Australia (June 19), Egypt-Iran (June 26) and the Round of 16 match (July 6) are not available through the lottery.
Although the Sounders and Reign are running the lottery, the tickets are being sold by FIFA, who has set the prices.
"This isn’t something most fans will have access to," the email reads. "But you’re not most fans.
"If you want in, this is a rare opportunity to be part of it — right here, with your club behind you."
The email to season-ticket holders says seats are available for $400-$515 plus a 2.5% payment processing fee, albeit with some sizable catches.
Although the email says those are face-value prices with “no markup,” they are more expensive than tickets in Categories 1 and 2 were listed for during the initial release in October.
Beyond the relatively expensive price, lottery entrants will be assigned both a match and a seating category after they've paid for the tickets. Entries into the lottery will be weighted by how long entrants have been season-ticket holders and how many seats they have in their account.
Lottery entries must be submitted by March 30, with winner notified one day later and their credit cards charged on April 1. A "Last-Minute Sales Phase" will then open to the general public on April 1, the first time fans can actually select specific seats. The tickets will be made available on a first-come, first-serve basis to the general public.
Although FIFA has been hyping up record demand and sales throughout this process, there's been very little visibility into how sales have been going for specific games. The general belief seems to be that while demand is exceptionally for certain games, that somewhere close to 1 million tickets remain unsold less than three months before the tournament starts.
