Social media is absolutely flooded with the images, video and words showing a vibrant city and region full of the joys of our soccer heritage. The supposedly dying city of Seattle put on an exceptional show for the world's game and once again is convincing USMNT players to consider the Sounders for their next stop.
None of that happens with a suburban stadium in Renton. None of it.
The championship banners in Lumen? They'd be gone, reducing the symbols of local soccer excellence from the TV feed.
All those packed local bars with their Sounders scarves, posters and kits? Gone.
This isn't a hypothetical. Plenty of MLS teams are in metro areas hosting the World Cup. The other US MLS teams aren't getting this kind of love. LA hosted a bigger US win, but that match experience was not an advertisement for the Galaxy or LAFC.
When Santa Clara hosts the Round of 32 match you are not going to hear a word about the 50-year-old San Jose Earthquakes. If the US advances to the semis in Arlington you won't hear a peep about FC Dallas. If they make the final in East Rutherford the Red Bulls will be a footnote.
But when the world's game comes to Seattle the Sounders are the conversation, because this team is in the heart of a city and region that loves it.
Ripping the Sounders away from these types of moments for revenue control while eliminating the free marketing to players and fans is laughable. Renton's Legacy Square is doing a wonderful job for thousands of visitors a week. It is not Seattle. Nor is Southcenter's shows in Tukwila.
Moments like Friday, the future Women's World Cup matches and maybe even a US Round of 16 with hundreds of thousands of people experiencing Seattle's soccer culture are only possible while soccer is a major tenant in a downtown stadium.
It's why Don Garber praises the Sounders, and hardly ever mentions the flood of owners who built tiny houses in the burbs. "MLS isn't what it is without the Sounders."
The Sounders aren't what they are without Lumen Field in Seattle. Full stop.
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Catching up on Sounder at Heart
Here's what you missed on the site this week.
World Cup
Next Seattle match: Wednesday, June 24 between Bosnia-Herzegovina and Qatar.
- 'I got chills’: Seattle puts best foot forward for USMNT
- Seattle shines: USMNT continue perfect World Cup start
- Obed Vargas makes World Cup debut
- How to find your perfect World Cup watch spot
- Lobbing Scorchers: Seattle is proving FIFA made the right call
- USMNT look to Seattle "soccer culture" for boost vs. Australia
- Lobbing Scorchers: U.S. House Rep. Adam Smith Talks World Cup, Youth Soccer and Iran Deal
- 'This could be a turning point in the history of our country [Iran]'
- Differing paths to a point for Belgium and Egypt
This newsletter was made possible through the support of Full Pull Wines, a boutique wines reseller that has been sponsoring us since 2011.
Sounders
Next match: July 16 hosting Portland Timbers during rivalry week.
- Don Garber: 'MLS isn’t what it is without the Sounders’
- USMNT's performance has 'inspired' Paul Arriola
- Sounders make most of brief return to training
Reign
Next match: July 4 at North Carolina
Defiance
Next match: June 21 vs Real Monarchs.
This newsletter was made possible through the support of Iron Chuck’s Gluten Free pitas. The only soft, foldy, bendy 100% GLUTEN FREE flatbread-style pitas.
Looking back at the news
Everything else you need to know
World Cup
- USA soak in Seattle’s familiar support en route to making World Cup history (The Guardian)
- Pico Rivera's Cristian Roldan may be last made-in-high-school U.S. World Cup star (LA Times)
- Obed Vargas: I hope my World Cup journey can inspire others (FIFA)
- Scotland fans' World Cup takeover lands Boston a new sister city (NBC Boston)
- 2026 World Cup: ‘Unnecessary’ hydration breaks draw criticism from players, coaches and fans (Yahoo Sports) Every indoor break is a joke. Most of the outdoor ones are also unnecessary. Boos continue.
NWSL and women's soccer
- Sam Kerr set to join Gotham FC after leaving Chelsea (New York Times)
Puget Sound and other stuff
- Eater, The Verge and SB Nation Sold to Penske Media (Hollywood Reporter)

